The customer is at the heart of our inspiration

The Yves Rocher Group comprises a collection of original brands, all supported by strong and authentic values.
Brand portraits!

Petit Bateau

« Clothes to play in »

Petit Bateau: from the heart

Acquired by the Group in 1988, the Petit Bateau brand has been winning hearts ever since.
Through In-Store Sales , Internet Sales and a presence in department stores, Petit Bateau travels all over the world. With a turnover of 234 million euros in 2005, the brand continues to operate on an international scale. A network of 180 shops is being established in more than 25 countries, in Japan, Europe and the USA in particular. Strategic locations included – King’s Road in London, Madison Avenue in New York and, of course, the Champs Elysées in Paris.

Clothes to play in

Extremely diverse, the brand offers amazing and playful variations on colours, materials and shapes. Petit Bateau is the friendly brand for adults who adopt kids’ clothing. Ranging from panties to the extra comfortable sweater, everyone falls under its spell! The focus is on comfort and quality for brighter days and sweeter dreams at night. With its innovative inventions, Petit Bateau makes everyday life easier. So you can enjoy yourself and feel good!

Like being at home

Petit Bateau stores are gradually changing!
- A genuine living space with room for everyone
- A homely atmosphere so you can feel at home.