The customer is at the heart of our inspiration

The Yves Rocher Group comprises a collection of original brands, all supported by strong and authentic values.
Brand portraits!

Isabel Derroisné

« Creating beauty though at »

The art of make-up

Powders, liquids or creams… Radiant, matt or dry colours…
Artistic input into materials to create original effects on the canvas. The result? A range of playful and practical products to bring out the artist in all of us.
Nothing surprising about that! The make-up brand is the work of Noémie, an artist passionate about working on materials, the evocative power of fragrances, the resonance of colours. Since its creation in 2001, its main distribution network is through mail order. The brand also has a strong presence in France, with a display at Galeries Lafayette, Boulevard Haussmann, in Paris.

The Galerie Noémie concept

A make-up range giving free rein to creativity.
Easy to use, the products enable you to customise your make-up. Small pots of colour to be mixed to create your own shade, a foundation kit to be mixed to make the ideal shade to suit your complexion. But for those who want to take things a bit faster, all the colours are ready to use. Galerie Noémie also develops beauty products that appeal to all the senses. Textures that take shape, effects that interact, make-up that is blended in with the fingertips, and even fragrances that express colour!

An allusion to the world of painting

- Offbeat packaging: foundation in a tube of paint…
- Playful product names: “Toile de fond de teint”,
“Mascara Trompe l'œil”
- Surprising methods of application: a concentrated perfume to be applied with a brush.